Swarovski’s crystal empire legend (2)

In the 1920s, Europe became popular fashion decoration with crystal pearls and skirt. See the emerging market demand, Daniel in 1931 invented a great fashion popular stone that compose full swarovski of broken beautiful crystal, can directly seam in clothes and shoes. Swarovski crystal is loved in Chanel, GUCCI, Dior top fashion brands and Film Company and many Hollywood stars between rounded.
Since then, the company's product constantly swarovski crystals extended to every corner of the crystal illuminative can be. Today, tourists in the room as "Swarovski crystal world" in one round, it can understand these products are much closer to people's life.
Besides fashionable dress, shoes, watches, jewelry of Swarovski crystals decoration from outside, when the customer swarovski beads into selling outdoor sports goods stores buying for hunting and bird telescope, telescope is likely to be "the brand", it Optic Swarovski from Daniel eldest son William created in 1935. But New York metropolitan swarovski crystal theater, Paris, and even China Versailles at the great hall of the people is the crystal droplight Swarovski UK Stress ".
In 1976, tile room, the achievements in the history of Swarovski another leap. The winter Olympic Games swarovski crystal beads held in Innsbruck, capital Swarovski stylist Max Scheck also in accidental circumstances use bits of material components of crystal lamps and lanterns made in a crystal mouse together. It is the history of the market; the swarovski bracelet first crystal souvenirs of winter immediately became popular. Inspired by the 56-point thrashing Swarovski crystals wholesale, it launches a series of small animals, plants such as the theme, "the silver crystal" furnishing articles swarovski rings products. In 1987, the company has established "the Swarovski collectors club", so far, has been in the collection club in more than 30 countries have 45 million members, "silver crystal" series of Swarovski crystals sale become company logo products.
Daniel Swarovski jewellery in 1956, died at the age of 94, he left behind a large family. Currently, the swarovski necklace members of the family of Swarovski has more than 150 people, including 28 people engaged in senior management in the company, and the company by six people constitute the highest decision-making and management.
In 2002, the company has been swarovski jewellery completely finished fourth and fifth between members of the handover. But these powerhouses are in distribution, or on the management concept of the differences. They focus on how the brand for Swarovski jewelry crystals swarovski crystal necklace redefines -- are molded products of high-grade luxury or public can accept the ordinary handicrafts?
In the United States, after graduation in Hong Kong is responsible for the sales and distribution of the advocate the former job. She swarovski pendant necklace found Swarovski brands in Europe and America market have different meanings: in Europe and Asia, Swarovski crystals are regarded as refined gift. But in America, people to buy are animal model of crystal swarovski moon necklace decoration. When the people heard the surname after the typical reaction is: " Swarovski sale, are you saying those animals?" This makes frustrated: "I appreciate animals, but not equal to crystal shape them."
It began to reposition and promote swarovski crystals beads the brand image of Swarovski wholesale, her first move was in 1998 in New York opened the first Swarovski crystal creative service center, as the product exhibition hall, hire consultants to guide tile fashionable, those who crystal cut craftsmen.
In the north, Swarovski sales are from us $1.4 million to $13 million. Since 1999, there have been six swarovski beads wholesale centers successively in London, Paris, Milan, New Delhi and Sao Paulo. She and European fashionable design masters with the value of $3000 crystal necklace with full of broken or crystal handbags to luxury market, new product in Milan, New York, this fashionable popularity.